Populate prototype with realistic content - part 1, cultural references

When users work through a task, the more realistic the prototype is, the more realistic the users’ behavior will be, and the better data we get.

UX Researchers often need to educate Designers on how to create prototypes that test well.

I will list the regular offenders here.

Funny content and cultural references

Examples include:

• Address: 9 Diagon Alley
• Names of famous people: Bill Murray, Jenna Ortega...
• Fake names: April Showers, May Flowers...
• John Doe and Jane Doe

As much as such jokes entertain the team, these divert the attention of the participant from the task and break their natural train of thought. All names, addresses, and data should be realistic and neutral.